Cannabis Marketing Agency Canada
We don't only create cannabis brands, we make cannabis headlines.
Engage is a full-service Toronto-based cannabis marketing company. We specialize in cannabis packaging & branding, web development, recreational and medical marijuana dispensary marketing, as well as online marketing and organic SEO. Through our extensive professional network, we also provide outstanding services in business & legal consultation, IT & point-of-sale.
CANNABIS MARKETING AGENCY CANADA, INDIVA LAUNCH 2018.
Creating a brand for a Canadian licensed cannabis producer was an extremely difficult challenge. Similarly to tobacco, cannabis producers are prohibited to publish or broadcast any imagery associated with glamour, recreation, excitement, vitality, risk or daring. Federal regulators have opted to come down hard on the cannabis market forcing utilitarian and subdued branding with heavy restrictions on visual treatments and messaging.
Given this restrictive environment and serious restraints on our ability to freely choose the type of visual and messaging style that would best serve Indiva, our company (Cannabis Marketing Agency Canada) decided to develop a simple, clean and powerful brand that carefully balances the ideas of wellness, quality and safety. We chose words like authenticity, honesty and openness to communicate Indiva‘s core brand personality values. Indiva brand was created specifically with Indiva’s history in mind and was thoughtfully put together to reflect company positioning.
By combining clean aesthetics, simple colour palette with a thoughtful iconography, Indiva’s new brand strikes the perfect balance between mature yet accessible, contemporary but still classic enough to be lasting, and holistic without looking like it only belongs in a health food store. With this more mature and confident brand, Indiva is also better positioned as the leader of multiple sub-brands.
Indiva logo is a combination of three distinct elements; the round symbol, the INDIVA typographic signature and the phrase “Our Roots Run Deep”. The word INDIVA is a combination of two words, indica and sativa which are the two major types of cannabis plants. The roots graphic symbolizes experience, strength, know-how practical knowledge, as well as a strong foundation for investment and growth. It’s complimented by the slogan, ‘our roots run deep’, which pays homage to company’s past without retaining the clichés of cannabis counter-culture.
About the company
Engage Marketing (Cannabis Marketing Agency Canada) helped position INDIVA as a healthy lifestyle and personal well-being company that servers communities through education and compassion. INDIVA also dispels the stigma surrounding medical and recreational cannabis while providing superior products, customer service, patient care, resources, and consistent strains.
INDIVA’s strain selection, cultivation and client care processes combine the know-how and experience of an internationally recognized and award winning grow-team with GMP-compliant quality assurance standard operating procedures. INDIVA is focused on providing medical-grade cannabis to medical and adult-use clients, both domestically and internationally.
INDIVA’s home is in London, Ontario. The company believes in being a good neighbour, contributing to the London community by purchasing from local businesses, working with local area charities, supporting local chapters of patient group societies and foundations and collaborating with local hospitals, doctors and other health professionals.
Indiva’s history and experience remain at the forefront and are presented with maturity and sophistication. If in 2015 Indiva was asking for a chance, in 2018 Indiva is positioned as an important player in the domestic and international cannabis markets. With a more mature and confident brand, Indiva is better positioned as the leader of multiple sub-brands. Indiva’s clean aesthetic and pallet strike the perfect balance between mature yet accessible, contemporary but still classic enough to be lasting, and holistic without looking like products that only belong in a health food store. Indiva’s website and media content features contributors focused not just on cannabis, but wellness (nutrition, fitness, sleep) and culture (dining, events). Indiva’s associations with award winning American brands that will produce and sell in Canada and internationally with our “powered by INDIVA” cannabis logo.