Industries We Serve
Below is a list of some of the industries we've been serving with a short overview of the challenges they're facing in the increasingly changing markets impacted by technology-driven consumer behaviour.
AutomotiveThe automotive industry is facing new and pressing challenges. Globalisation, individualisation, digitalisation and increasing competition are changing the face of the industry as we know it. In addition, increasing safety requirements and voluntary environmental commitments by the automotive industry will also contribute to the changes ahead. Size is no longer a guarantee of success. Only those companies that find new ways to create value will prosper in the future.
Consumer Brands and Retail
The customer is better informed, more interactive and more selective than ever before. Nearly 60 percent of interviewed customers feel they are better connected to coupons, competitive pricing, and what retailers sell than store associates themselves. What retailers are seeking are ways to deliver high-touch, personalized experiences to their customers. Unfortunately, many retailers still rely heavily on the “old school” approach—mass advertising and promotions that do not speak directly to the omni-channel customer. Understanding how your customer expects to be “spoken with” will continue to challenge retailers well into the future.
The world outside the education institution is changing at a rapid rate, where technology underpins how people communicate, socialize, play, do business, pay for goods, or even farm. This change exerts a pressure on the static nature of education inside the schools walls. A relevant quote is from a forthcoming Prospects Journal edition on mobile learning: “Mobile learning is no longer an innovation within institutional learning but a reflection of the world in which institutional learning takes place”.
Renewable energy needs sales, sales, and more sales. We currently live in a bite sized world. Thus, we need to be able to communicate what we're doing in a sentence or less to get peoples' attention. In sales, marketing, and entrepreneurs a pitch is not meant to close the deal and convince the customer or investor to sign the paper work. It just needs to be enough to get them interested in learning more. The great thing about renewables is that there are so many benefits, you can sell them to anyone.
In the age of social media, content is an increasingly crucial component of online marketing campaigns, and the financial services industry has emerged as a major player. 75 percent of financial services marketers had separate content strategies in place for each marketing channel, the highest percentage of all industries polled. 40 million people in the U.S. with between $100,000 and $1 million in assets are active on social media. These are the people financial services companies want to reach, and a significant percentage of them are happy to reach back.
Food & Beverage
Food marketing brings together the producer and the consumer. It is the chain of activities that brings food from “farm gate to plate.”The marketing of even a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved in making one can of chicken soup. These businesses include not only chicken and vegetable processors but also the companies that transport the ingredients and those who print labels and manufacture cans. The food marketing system is the largest direct and indirect nongovernment employer in the North America.
Health care costs continue to rise in Canada, in the U.S. and throughout the developed world and health care expenditures are projected to soar to $3.57 trillion in 2017. Despite this rise in expenditures and despite the fact that technology has revolutionized many aspects of our lives, where there is an app for almost everything these days, our modern healthcare system has remained largely on the sidelines of this transformation.
The entire supply chain ecosystem encompassing manufacturers, distributors and retailers is undergoing a business transformation. This is in response to changing dynamics involving shifting consumer expectations, time to market and intense global competition that is being dictated by the rising Internet and mobile economies. To remain economically viable, retailers must sell products faster and at competitive prices which sends a ripple effect down the supply chain.
Technological advancement seems to be whizzing right by us these days, and manufacturing companies are constantly finding themselves challenged to keep up-to-date with the latest tools and in line with market demands. Fortunately, technology also provides lots of answers for levels of efficiency that once were unimaginable. These are exciting times for the companies that produce the world's finished goods on a grand scale.
Non Profit & Government agencies
The emerging “sharing economy,” where a good or service is shared by many instead of consumed by one and managed largely through the use of social technologies will have wide implications for the social change sector. The sector that employed “sharing” long before it was cool will need to understand this changing environment and the implications for their work. Nonprofits should figure out how to navigate this growing interest (and increasing for-profit competition) in the realms of community and goodwill.
Professionals, like doctors, lawyers, business consultants, accountants, must market their products in an increasingly competitive environment. It is essential to market their services on the Internet, in print and through community involvement. Although marketing habits vary based on the type of services, there are some general guidelines that professionals should use to get started. Before investing in print, television or radio media, more subtle approaches should be explored. Investing in marketing that will increase referrals and name recognition in the community is a much better strategy.
With machines communicating among themselves and operating in much greater number, businesses should benefit immensely. The ongoing shift to customer-centricity across most industries will only be heightened as smart devices begin simplifying, automating and making more intelligent end-to-end processes, minimizing manual interventions and allowing the consumer to self serve. However, smart devices will not replace people. Humans will still be needed to oversee the devices, translate all the digital data and implement it into real-world scenarios.
The stage is set for 2016 to be a chaotic year of rapidly shifting landscapes for the telecommunication industry. While nobody can predict with absolute certainty what the future will bring, a more likely scenario is that as the industry will shift, some companies won’t be able to withstand change, while those that are well positioned will likely stand out and thrive. In other words, telecom marketers will be instrumental in leading companies through these changes and helping them grow in their respective niches.
Not only has the transportation industry expanded due to innovation and technology, but it has become prevalent in the lives of all citizens in one way or another. Whether it is the Ontario, Alberta, all Canada, or the entire world, the transportation industry thrives on the current demand of goods in other industries and consumers. Looking ahead to 2016, the forecast for the transportation industry looks to be positive and optimistic. However, before we can be confident, we must weigh the global economy to our local economy and analyze current trends and possible challenges affecting the industry.
Engage Advertising Clientele
Industries we serve include Automotive, Consumer Brands and Retail, Education, Energy, Financial Services, Food & Beverage, Healthcare, Industrial Services, Manufacturing, Non Profit & Government agencies, Professional Services, Technology, Telecommunication, Transportation